Behind the Bottle
HIGH-PERFORMANCE INGREDIENTS, INNOVATION AND A COMMITMENT TO REMAINING CRUELTY-FREE-THESE ARE THE TOP PRIORITIES IN OUR PRODUCT RESEARCH AND DEVELOPMENT PROCESS
ANIMAL TESTING: NEVER HAVE, NEVER WILL
In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do. Just last year, Paul Mitchell® Co-founder John Paul DeJoria made the decision to stop selling our products in China when animal testing became a mandate, reaffirming our steadfast commitment to being cruelty-free.
"SINCE 1980, WE HAVE SIMPLY REFUSED TO TEST ON ANIMALS, WE ARE PROUD TO BE CRUELTY-FREE" JOHN PAUL DEJORIA
THE MAKING OF PAUL MITCHELL PRODUCTS
Paul Mitchell’s product development process begins in a state-of-the-art facility in Santa Clarita, California. It’s within the walls of our Product Innovation Center (PIC) that new Paul Mitchell products are researched, formulated and tested (on humans!) in our 12-chair working salon. From concept to completion, our talented team of in-house chemists and product evaluators work hand-in-hand to perfect every formula and bring our newest innovations to life.